Ethically

Ethically, was developed and presented as a platform to empower people to make ethical and sustainable life choices in their daily lives. This platform went on to secure 2nd place in a panel competition. This project harnessed the power of team dynamics and combined it with creative and market knowledge to craft a business proposal for industry professionals.

Within a diverse, multidisciplinary team, we first identified a market problem and then embarked on a process of ideation to provide a solution that addressed this need. Our journey included rapid preliminary research, in-depth primary and market analysis, and incorporating feedback into the final business proposition. Our ultimate goal was to unveil a platform that could bridge the gap in resources and accessibility related to company and product information concerning ethics. For instance, it would assist individuals in making informed ethical choices while shopping, such as checking a company's Ethical Fashion Guide rating for clothing.

In my role as a decision maker, I played a crucial part in efficiently managing time and resources throughout the project, particularly as deadlines loomed. My expertise in identifying market conditions through research and experience was not only integral to our ideation process but also served as a valuable feedback loop for other presenters. My background essentially balanced the fusion of business pragmatism with creative expectations.

Crucially, team cohesiveness, active participation, and equitable contributions were the linchpins of our success and instrumental in bringing our final product to fruition.